In France, alcohol advertising campaigns cannot center on anything but the taste or quality of the product. They can't imply that drinking beer will make you more fun or drinking whiskey will make you more sophisticated. The French have wised up to those sneaky tricks of alcohol manufacturers, and this time, we are lagging far behind.
In the last 6 years, during which time the beer and liquor industries practiced marketing "self regulation" the number of alcohol commercials seen by the average teen went up from 216 to 301 per year. Find out who the worst offenders are...
A thought provoking short video on truth and lies in the alcohol and tobacco industries.