Literally billions of annual dollars are invested in beer and liquor marketing campaigns, and these advertising spots seem determined to influence a public perception that drinking makes you better looking, more successful, and more fun to be around...and the people most vulnerable to these untruthful subliminal messages are our kids.

In France, alcohol advertising campaigns cannot center on anything but the taste or quality of the product. They can't imply that drinking beer will make you more fun or drinking whiskey will make you more sophisticated. The French have wised up to those sneaky tricks of alcohol manufacturers, and this time, we are lagging far behind.